Reebok Canada promotes Monopoly line in Montreal
Athletic apparel maker Reebok Canada conducted a street promotion in Montreal this weekend in support of its Monopoly line of footwear. Two promotional workers in a branded 1962 Volkswagen Beetle visited various locations in the city to distribute scratch cards offering discounts at the Montreal Reebok Concept store. The two were in costume as the character Rich Uncle Pennybags from the board game Monopoly. Reebok collaborated with toy company Hasbro to coincide the launch of a new edition of the game with the launch of the shoes.