Schneider Power undertakes rebranding
Toronto-based renewable energy company Schneider Power has developed a new brand identity and website. The brand is intended to present the company as an authority on renewable energy, along with the awareness that clean energy requires commitment and innovation. The identity consists of a new logo and typography, as well as the tagline, "A new way to think about energy." The website, located at Schneiderpower.com, includes information about the company's projects in various communities, a section for investors and the ability to sign up for email updates. "Gone are the days of taking energy for granted," said Thomas Schneider, vice-chairman of Schneider Power. "Today more than ever, the world needs people to embrace a new way. Our new look and feel aptly articulates our mission, 'A new way to think about energy,' which will be the guiding light in all of our initiatives going forward."