Outdoor Broadcast Network joins Out-of-Home Marketing Association
Toronto-based video board company Outdoor Broadcast Network has joined the Out-of-Home Marketing Association of Canada. The company has video boards in 14 Canadian markets. "The growth of out-of-home advertising is second only to online and OMAC has demonstrated strong leadership in the advancement of the industry," said company president Peter Irwin. "We look forward to taking an active role in the association and contributing to the growth of out-of-home advertising." The association works to promote the benefits of out-of-home media to advertisers and ad agencies. Its other members include Astral Media Outdoor, Captivate Network, CBS Outdoor, Lamar Transit, Metromedia Plus, Newad, Pattison Outdoor, Titan Worldwide and Zoom Media.