Brick Brewing acquires more branded trailers
Beer company Brick Brewing, based in Waterloo, ON, has signed an agreement with Laidlaw Carriers increasing its fleet of branded tractor trailers to 21. "Trailers provide high impact advertising that leaves a big impression," said Sean Dennis, the brewer's director of marketing and planning. "You share the road with thousands of motorists everyday. By using a 53 foot by ten foot banner on a tractor trailer that displays our Laker brands, you allow for much greater viewing times and provide a superior form of mass advertising." The new trailers will primarily be used for deliveries to Sudbury, Thunder Bay, Sue Ste. Marie, North Bay, Timmins and other locations in northern Ontario.