Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Website roundup

Mississauga-based car company Subaru Canada has constructed a new website intended to educate consumers about the environmental advantages of its "partial zero emission vehicles," the Legacy PZEV and Outback PZEV Plus. The site, located at <>, uses humor to illustrate the reduced emissions of these vehicles by comparing them to a pogo stick as a form of transportation. "Subaru decided that an entertaining approach would be appreciated by motorists who would like to be better informed about their choices when it comes to reducing the impact of automobiles on the environment," said company president and CEO Katsuhiro Yokoyama.

« Back Next »

Related stories Comments