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Astral Media closes TATV

Montreal-based Astral Media has closed its online and television classified ad division TATV, previously known as Télé-Annonces. The closure has eliminated 28 full-time and 10 part-time jobs at the company. "The decision to shut down TATV was very difficult for us to make," said Pierre Rodrigue, vice-president of sales and marketing at Astral Media Radio Québec."We evaluated several different possible strategies before reaching this decision. However, the growing market share of classified ads using the free Internet model, coupled with the fact that classified ads are not one of our company's core businesses, forced us to close the division."

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