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CityFlitz launched ad-supported car sharing service

Toronto-based advertising company CityFlitz will begin a new program tomorrow called "One Mini. One Day. One Buck." The program is an auto-sharing service consisting of a group of advertising-wrapped cars. The launch of the program will take place at Yonge-Dundas Square, where promotional workers from Inventa will display 12 Mini Cooper cars wrapped with Yahoo Canada branding. Pedestrians will be invited to enter a draw for the use of one of the cars for a week. Public relations are being handled by Temple Scott Associates.

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