Ford conducts Lincoln campaign at Toronto airport
By Adnews Staff
Ford of Canada has begun an out-of-home campaign at Toronto's Pearson International Airport in support of its Lincoln MKS sedan. The campaign, aimed at business and leisure travelers, consists of elevator wraps and large banners in the airport's entrance hall and Maple Leaf Lounge. The creative, developed by Y&R Toronto, uses the tagline, "Your Starship has Landed." The media is from Clear Channel Outdoor Canada. Media buying was handled by Mediaedge:cia. "Toronto is the largest market in Canada and Pearson is the nation's top airport," said Barb Tilly, marketing communications manager at Ford of Canada. "Launching Lincoln MKS with our campaign at Pearson Airport is a great opportunity to reach more than 2.7 million travelers each month."