Imvescor hires Bleublancrouge
Imvescor of Moncton, NB has hired Bleublancrouge of Montreal to develop national advertising campaigns for its Mikes, Bâton Rouge, Scores and Pizza Delight restaurant chains. This will be the first time advertising for all four chains has been handled by one agency. The annual billings for the account are estimated by the companies at $10 million. Bleublancrouge won the account in a by-invitation-only review involving an unknown number of Quebec-based firms with national operating capabilities. ''We believe this strategic move will only improve our marketing efforts and help us reach our consumers more effectively,'' said Imvescor president and CEO Ron Magruder. ''Centralizing communications is key to meeting our goals.''