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Chapter 66 introduces motion sensing ad displays

Montreal-based Chapter 66 has introduced a new out-of-home advertising method for use in bars and nightclubs. The system consists of five- by seven-foot advertising screens incorporating motion sensors that allow viewers to manipulate the creative by moving their hands. The system is currently being used by Bacardi in various venues in Toronto, Montreal and Vancouver. Chapter 66 is part of Rouge Media Group.

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