Multiple Sclerosis Society of Canada conducts campaign
Toronto-based Astral Media has agreed to provide approximately $1 million in advertising space to the Multiple Sclerosis Society of Canada for a fundraising and awareness campaign called "EndMS." The objective of the campaign is to raise $60 million for MS research in Canada. The campaign broke earlier this month on 82 Astral radio stations and 10 television networks nationally. The campaign also includes out-of-home advertising in Ontario and Québec, as well as ads on 70 Astral websites. "We are confident that the visibility offered through our various media platforms will help draw attention to this devastating disease which affects so many Canadian men, women and children," said Ian Greenberg, president and CEO of Astral Media.