Chemistry moves into Europe
By Adnews Staff
Toronto-based brand management firm Chemistry has expanded into Europe by opening an office in Munich, Germany. The agency's European activities will be headed by Stephen Blanchette, who has joined the company as a partner and senior consultant. Blanchette was most recently director of brand advertising at Spanish telecommunications company Ono. Prior to that, he was director of brand experience and brand planning at Vodafone in the Czech Republic. "Many of the key components of our practice have been informed by our experiences in northern and central Europe, but as a North American based firm our primary focus was on providing brand solutions for local companies," said Chemistry partner Will Novosedlik. "We have been looking to re-enter the European market for some time, so when the opportunity to work with Stephen Blanchette arose we jumped at it."