Spin Master readies Bakugan campaign in Toronto
Toy company Spin Master is preparing an out-of-home campaign in downtown Toronto for its Bakugan Battle Brawlers game. The campaign, developed by Outdoor Broadcast Network of Toronto, will begin on July 21 on the company's media tower at the Eaton Centre shopping mall. The creative will cover 3,600 square feet of advertising space on the right side of the tower, including a 60-by-40 foot rotating billboard and a 30-by-40 foot video board. The creative features various characters from the game and uses the tagline, "How do you roll?" The campaign will run for six weeks. "The Bakugan brand is all about action, excitement and fun," said Jon Banack, executive producer of creative services at Spin Master. "There is no better place in Canada than the heart of the city of Toronto and Canada's liveliest and most interactive destination, the Yonge Dundas Square, to promote a product like Bakugan to kids and families. We believe a lot of people will be reached by this campaign."