Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Sirius Canada conducts Sound of Summer Tour

Satellite radio company Sirius Canada is conducting a promotion called the "Sound of Summer Tour." Part of the initiative is a contest called the "Concert Experience of a Lifetime." The promotion involves an installation that is travelling to various summer events and festivals. Consumers are invited to pose like a rock star on an inflatable stage to enter the contest. Photographs of the poses are posted on a website located at <>, where they can be forwarded to others. Recipients of photographs can also enter the contest. The grand prize winner will receive a trip for two and tickets to a concert of their choice anywhere in North America, as well as a lifetime subscription to Sirius Satellite Radio. The winner will be selected by a random draw. The installation also includes "listening pods" in which consumers can sample the company's products. The promotion will run in British Columbia, Alberta, Ontario and Quebec through the summer. It is being managed by Launch of Toronto.

« Back Next »

Related stories Comments