Endeavour hired by Rethink Breast Cancer
Charitable organization Rethink Breast Cancer has retained Endeavour of Toronto as agency of record for an upcoming event called the Breast Fest Film Festival. The festival, which will take place in Toronto in November, will feature short films, documentaries, animation and features focusing on various aspects of the experience of having breast cancer. "Rethink Breast Cancer has always encouraged Canadians to look at breast cancer differently," said MJ DeCoteau, executive director of the organization. "Now, for the first time ever, we are using the big screen to engage a new audience of people from around the world to raise awareness for breast cancer in a completely new way. Endeavour's film festival experience is the perfect fit."