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Canadian Medical Association calls for tobacco advertising ban

The Canadian Medical Association is calling on the federal government to stop all tobacco promotion in Canada and to provide funds for anti-tobacco media initiatives. "The federal government must take action now and live up to its commitment to reduce the smoking rate among Canadians, particularly young Canadians," said association president Brian Day. "A total advertising ban and a renewed anti-tobacco mass media campaign are necessary measures that will save lives and reduce the terrible burden tobacco imposes on our society." According to the association, Canada's current limited allowable forms of tobacco promotion are against the terms of the World Health Organization's Framework Convention on Tobacco Control. The group is also seeking a ban on the sale of all products displaying tobacco brand names, logos or colours, a nationwide ban on the display of tobacco products at the point of sale and restrictions on cross-border tobacco advertising.

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