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Sirius Canada hires BBDO

Satellite radio company Sirius Canada has retained BBDO of Toronto as its advertising and marketing agency of record. The agency will work to promote the Sirius brand in Canada. It is unknown what other firms may have been considered for the account. "BBDO will play a key role as a creative and strategic partner in helping to take the Sirius Satellite Radio brand in Canada to the next stage," said Janet Langille, the company's senior director of marketing. "Our business has grown and evolved dramatically and Sirius has become the most popular satellite radio brand in the country. We look forward to working closely with the BBDO team during this exciting time to develop new creative platforms and continue to raise the awareness of Sirius with Canadians." According to the company, Sirius has approximately 75% of the satellite radio market share in Canada

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