SC Johnson conducts Scrubbing Bubbles Road Show
By Adnews Staff
SC Johnson has begun a touring promotion in support of its Scrubbing Bubbles bathroom cleaning product. The initiative makes use of a branded trailer that contains a recreation of a bathroom. The trailer will visit 150 Wal-Mart and Canadian Tire stores in Ontario to conduct product demonstrations for customers. "We're very excited about the Scrubbing Bubbles Road Show," said Mark Lee of SC Johnson. "It's really helped us launch the product in Canada. This program proves first hand that the products are very effective." The promotion is being conducted by Launch, a division of Toronto-based Consumer Impact Marketing.