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Lamar Transit, Metromedia Plus join Out-of-Home Marketing Association

Lamar Transit and Metromedia Plus have joined the Out-of-Home Marketing Association of Canada. Lamar is a US-based outdoor advertising company that also offers commuter train and bus advertising in British Columbia and southwestern Ontario. Metromedia is a Quebec-based media representation company that specializes in bus, subway and train advertising. Representatives of both companies will join the association's board. "With the addition of Lamar Transit and Metromedia Plus, combined with current members CBS Outdoor and Pattison Outdoor, all four outdoor companies offering transit advertising in Canada are now OMAC members," said association president Rosanne Caron.

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