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Toronto wine festival conducts rebranding campaign

Santé, the Toronto International Wine Festival has undertaken a rebranding initiative to coincide with its 10th anniversary. The new visual style uses a black and gold image of a metal wine rack in the shape of an X. The new look will be used on posters, event guides, newspaper and magazine ads and the festivals website. The campaign for the event also includes a 30-second television commercial on the Food Network. The work was handled by The Collective of Toronto. "They were also able to use that distinctive image across the board, to communicate our huge array of festival offerings, in an extremely user-friendly fashion," said Susan Puff, manager of the festival. The event which will run from May 5 to 10, is an initiative of the Bloor-Yorkville Business Improvement Area.

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