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Garnier Fructis campaign breaks in Montreal

L'Oreal Canada began an out-of-home campaign for its Garnier Fructis line of hair care products in Montreal yesterday. The campaign, which will run until Sept. 26, includes a billboard at the corner of Saint-Laurent and Sherbrooke. The installation features two display panels measuring a total of 233 square metres, along with a three-dimensional shampoo bottle 9.5 metres in height. The company describes the campaign as one of the largest ever conducted in Montreal. "This large-scale out-of-home campaign is designed to reaffirm our position as a key player in the hair care market and to communicate to our Quebec consumers the excellence and effectiveness of the Garnier Fructis line of products," said Daniel Fafard, senior vice-president of the consumer products division of L'Oreal Canada. The campaign was developed by Publicis Canada.

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