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Maple Lodge Farms hires National

Food company Maple Lodge Farms of Brampton, ON has retained Toronto-based National Public Relations as its PR agency of record. The firm will develop marketing communications programs for Maple Lodge's Classic Roast line of chicken deli meats and Chicken Bacon products. These efforts will seek to raise awareness of the nutritional value of these products. National and media buying agency Media Dimensions will also collaborate on an integrated communications program. "We want to partner with National because of their track record in marketing food and lifestyle brands, as well as their understanding of the baby-boomer market," said Fred Marques, marketing vice-president at Maple Lodge Farms.

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