Astral Media Outdoor rolls-out biodegradable vinyl
By Adnews Staff
Toronto-based Astral Media Outdoor has begun offering a new biodegradable vinyl for use in outdoor advertising. According to the company, the product can be used like standard vinyl, but will disintegrate within five years once placed in a landfill without leaving any harmful by-products in the soil. "Businesses across Canada are integrating sustainability into their corporate cultures and looking for ways to walk the talk," said company president Luc Sabbatini. "Bioflex provides our customers with a way to extend this commitment to sustainable advertising as well. It's our goal to encourage as many of our customers as possible to consider Bioflex. We all have a role to play in adopting sustainable solutions and AMO is very pleased to be in a leadership position on this important issue."