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Cadbury Adams breaks Crispy Crunch campaign

By Adnews Staff

Cadbury Adams Canada has begun a new advertising campaign in support of its Crispy Crunch chocolate bar. The creative features a hypnotist character who encourages viewers to think of the product when they hear a horn honk. The campaign consists of television, newspaper and online advertising, along with a website, street posters, flyers, a toll-free number and online videos. It was developed by MacLaren McCann.

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