TD Canada Trust promotes new Visa cards with beach party
By Adnews Staff
Toronto-based TD Canada Trust conducted a street event in that city yesterday to promote the launch of a new line of Travel Visa credit cards. The event, which took place downtown at Dundas Square, took the form of a beach party with performances from musical acts Hedley and Jully Black. The company teased the event by installing a large green box in the square a week ago. When the box was opened, it was found to contain a recreation of a beach party, including sand, palm trees and people in tropical clothing. "After a long, hard winter, a beach party seemed like a great way to shake off the winter blahs and have some fun," said Stacie Pearson, associate vice-president at TD Visa. "And since we're celebrating an exciting new suite of travel cards we thought we'd showcase everyone's favourite destination, the beach."