Representation roundup
By Adnews Staff
Cineplex Entertainment has signed an advertising representation agreement with Landmark Cinemas. The agreement covers on-screen full-motion ads and backlit posters at Landmark's 38 theatres in western Canada. As part of the agreement, Cineplex will also being representing digital pre-show advertising for Landmark later this year. "Cineplex Media now provides cinema advertising coverage to more than 90% of Canada's movie-going public and is the best option for reaching the highly sought after youth and teen demographics," said Salah Bachir, president of Cineplex Media.
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