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Website roundup

Montreal-based Lise Watier Cosmétiques has constructed a website at <> to promote its new perfume Désirable. In addition to reading information about the product, female visitors to the site can ask representations of various men to recite declarations of passion or love poetry. The website will be followed-up later with a national promotional campaign consisting of magazine, online and billboard advertising, as well as point-of-sale materials and product sampling.

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