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Downtown Yonge Business Improvement Area introduces mobile promotions

The Downtown Yonge Business Improvement Area in Toronto has introduced a promotional effort called "Mobile Yonge" in association with Silverback Media. The association represents 2000 business and property owners in downtown Toronto. Consumers who send a text message will now be able to receive special offers and promotions from these businesses on their cellular phones. The offer takes the form of a bar code that can be read from the cell phone's screen by a retailer's scanner. Consumers can also find these offers by going to the association's website at <>. "The response from our business members has been tremendously positive with the launch of Mobile Yonge," said Monica Kocsmaros, marketing manager for Downtown Yonge. "We're thrilled to be a part of this forward thinking mobile campaign, and hope the public takes advantage of this innovative service."

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