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International news: Wunderman rebrands itself

Wunderman has introduced a new global brand identity to coincide with its 50th anniversary. According to the company, the new identity is intended to portray the company as smart, cosmopolitan, authoritative and emotive. The brand, developed by Lambie-Nairn, consists of a new logo and a new colour palette. "Wunderman's new and refreshed brand identity brings focus to our core proposition for clients and potential clients and provides each and every employee with a common articulation of our values and our vision for the next 50 years and beyond," said Trish Wheaton, the company's chief marketing officer. "It draws great strength from our rich heritage and future focus. It reflects a sense of possibility and energy."

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