NADbank issues 2007 Readership Study
By Adnews Staff
NADbank has released its 2007 Readership Study. The study is based on readership and demographic data from 82 Canadian daily newspapers in 54 markets and 57 community newspapers in 33 markets. According to the study, 50% of adults over the age of 18 read a newspaper yesterday, while 46% read a newspaper last weekend. Seventy-eight percent of adults read at least one issue of a daily newspaper each week. The study indicates that newspaper readership remained stable in 2007, with 11.7 million weekly readers in the largest 17 markets. Among the national newspapers, 2.7 million adults read an issue of The Globe and Mail in an average week, while 1.5 million read an issue of the National Post. In Toronto, the Toronto Star attracted 952,000 readers on an average day, while The Toronto Sun received 424,000, The Globe and Mail received 409,000 and the National Post received 223,000. In Montreal, Le Journal de Montréal received 588,000 readers on an average day, while La Presse received 432,000, The Gazette received 305,000, the Globe received 37,000 and the Post 34,000. In Vancouver, The Province attracted 414,000 readers on an average day, while The Vancouver Sun received 449,000, the Globe received 89,000 and the Post 77,00.