Lavalife breaks radio campaign
By Adnews Staff
Toronto-based dating service Lavalife has begun a radio advertising campaign. The campaign, developed by Northern Lights Direct Response, consists of two 30-second commercials. The first promotes the company's telephone service, while the second promotes its website. "We chose radio to complement the successful campaign Northern Lights created for Lavalife last year," said Stephanie Barrington, vice-president of consumer marketing at Lavalife.