Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Lavalife breaks radio campaign

Toronto-based dating service Lavalife has begun a radio advertising campaign. The campaign, developed by Northern Lights Direct Response, consists of two 30-second commercials. The first promotes the company's telephone service, while the second promotes its website. "We chose radio to complement the successful campaign Northern Lights created for Lavalife last year," said Stephanie Barrington, vice-president of consumer marketing at Lavalife.

« Back Next »

Related stories Comments