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Elizabeth Grant International hires Theadlibgroup

Beauty products company Elizabeth Grant International has appointed Theadlibgroup of Toronto its marketing and public relations agency of record. The assignment includes brand development, advertising, website design and media relations for the company's line of skin care products. The agency's first work will be a new website for the firm. "Our goal is to build a stronger presence for the brand among consumers and retailers through product positioning and innovative strategies," said Toni Abramson, vice-president of the agency.

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