Toronto-based Delvinia has signed-on as the digital marketing sponsor of the Canadian Opera Company. As part of the agreement, Delvinia will work to enhance the opera's digital properties, including its website at COC.ca. The agency will also recommend ways to improve digital interaction with audiences and conduct consumer research into potential opera-goers. In addition, agency president and CEO Adam Froman has joined the opera's board of directors. "By better understanding the digital habits and behaviours of opera-goers, Delvinia can ensure the COC continues to connect with its audiences on a meaningful and interactive level," said Froman.