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Mortgage Alliance breaks radio campaign

Toronto-based mortgage brokerage Mortgage Alliance has begun a national radio campaign. The 30- and 60-second ads will air for six weeks in Toronto, Ottawa, Calgary, Edmonton and Vancouver. The ads promote the company's Right Mortgage and Right Woman's Mortgage products, along with its involvement in "The Weekend to End Breast Cancer" charity motorcycle ride. The campaign also supports a contest called the "$100,000 Minimize your Mortgage Sweepstakes," the winner of which will receive $100,000 towards their mortgage. The contest will run until Feb. 28.

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