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Kraft Canada readies Oreo Cakesters campaign

Kraft Canada is preparing a launch campaign to promote a new product called Oreo Cakesters Snack Cakes. The campaign will include a national in-store sampling program, word-of-mouth marketing and public relations, along with television advertising. A 30-second commercial called "Chest Hair," developed by DraftFCB, will break nationally in early May. In addition, print ads will run in the spring issue of What's Cooking magazine.

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