Glentel retains two agencies
By Adnews Staff
Cell phone and wireless communications company Glentel of Burnaby, BC has hired Hoggan and Associates as its public relations agency and Grey Global as its advertising agency. Hoggan will develop a communications program intended to raise awareness of the company and its activities, including its 45th anniversary in business and its 25th year as a publicly traded company. Grey will work to promote the company's WirelessWave and Tbooth product lines through a $2 million ad campaign. "Our new partners will help further market and position Glentel as a leader in the wireless industry as well as increase awareness and market differentiation of our retail brands," said Tom Skidmore, president and CEO of of Glentel.