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Sponsorship roundup

Electronics retailer Future Shop has signed-on as the national presenting sponsor of Video Games Live, a series of live interactive shows consisting of video game footage accompanied by a symphony orchestra and choir. The company first became involved with the concert series as a sponsor last year. "Video Games Live is a very cool and successful event," said Mary Ann McKenzie, entertainment marketing manager at Future Shop. "Participating in Video Games Live lets us connect with a highly targeted group of gamers and it also provides us with the opportunity to show those gamers how HD technology can enhance their experience through on-site demos of the ultimate gaming home theatre." Shows will take place between Feb. 7 and Feb. 17 in Montreal, Toronto and Edmonton.

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