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Sponsorship roundup

Home appliance company Miele has signed a five-year sponsorship agreement with Tennis Canada. During this time, Miele will be the team sponsor of the Canadian Davis Cup and Fed Cup teams, the home appliance sponsor of the Rogers Cup tournament and the title sponsor of the National Tennis League Challenge. "Miele has enjoyed its association with Tennis Canada and is proud to raise its level of commitment for the next five years," said Jan Heck, president of Miele. "Partnerships to create stimulating programs in the arts, cultural communities and sport is an important part of the Miele social pledge." Miele was previously a sponsor of the Rogers Cup and events including the Ladies Day Reception.

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