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Prime Restaurants hires Endeavour

Prime Restaurants has appointed Endeavour of Toronto its agency of record for the East Side Mario's restaurant chain. The assignment includes new branding, media planning and creative development. Endeavour won the account in a review involving an unknown number of firms. "We chose Endeavour because they have the experience and the creativity to take our brand to the next level and we liked the chemistry," said Richard Jodoin, vice-president of marketing at Prime.

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