Best Buy, Pattison launch digital signage service
By Adnews Staff
Pattison Sign Group and Best Buy Canada have introduced a digital signage support service. The service will offer retailers the use of in-store digital displays intended to provide information to customers. "Our technological expertise and access to hardware, together Pattison Sign Group's installation and program support capabilities provides businesses across North America the ability to reach out and target their customers more effectively," said Bob Golden, vice-president of the commercial sales group at Best Buy. Early users of the service include McDonald's Canada, Mark's Work Wearhouse, Earl's Restaurants and BC Place Stadium.
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