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Insight Sports hires Loopmedia for Game TV rebranding

Insight Sports recently hired Loopmedia of Toronto to rebrand its specialty channel Casino and Gaming Television Canada as GameTV. The channel specializes in game shows, reality programs, poker and gaming-related movies. The channel uses the tagline, "Winners Wanted." The assignment included a new logo, new colours and a collection of station identification tags."We wanted the experience of winning to be the cornerstone of the brand, right down to the logo which represents a winner with their arms in the air," said Craig Kirkham, creative director of Loopmedia.

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