ConAgra conducts What's Your Saucy Dish contest
By Adnews Staff
ConAgra Foods has begun a contest promotion called "What's Your Saucy Dish" in support of its VH Sauces product line. Consumers can enter the contest by submitting a recipe to the website <http://www.besaucy.ca>. Three winners will receive three-day cooking themed trips for two to Niagara-On-The-Lake, ON. "This promotion allows consumers to show off what they can do in the kitchen and have some fun in return," said Jason Quehl, senior brand manager at ConAgra Foods. The contest will be promoted with television, print and online advertising, as well as in stores and in branded recipe books. Agencies working on the initiative include OSL Marketing, Arc Worldwide, Starcom, Leo Burnett and Ketchum. The promotion will run until Nov. 26.