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Blockbuster Canada introduces loyalty program

Toronto-based Blockbuster Canada has introduced a national loyalty program for its customers called the "Movie Buyers Bonus." Members of the program will receive an electronic coupon worth five dollars for each $50 they spend purchasing new or used movies. "The Movie Buyers Bonus is undoubtedly one of the richest offers in the market catering to movie purchasers, providing convenience and flexibility so that customers can be continually and deservingly rewarded for purchases they are already making," said Abelardo Conde, vice-president of merchandise at Blockbuster Canada.

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