Interac breaks national branding campaign
The Toronto-based Interac Association has begun a national advertising campaign to introduce new brand imagery and a new slogan, "Everyday Simple." The television and print creative uses the image of a small yellow armored truck, which is depicted in the ads following various consumers with their money. The campaign was developed by Axmith McIntyre Wicht. The television component broke yesterday, while consumer magazine advertising will begin in January. "Our brand challenge was to articulate in a new way what Interac means to Canadians," said Brian Howlett, creative director of the agency. "We wanted something simple, memorable and friendly, that reflected everyday life. The Interac magic truck is a one-of-a-kind icon that embodies the idea of your money, security, accessibility, and reliability."