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Sponsorship roundup

Adidas Canada has signed a three-year sponsorship agreement with the Toronto Raptors making the company's products the exclusive and official athletic footwear and apparel of the basketball team. The agreement includes in-arena and LED board promotions, as well as signage outside the Raptors locker room and banners on the website. Adidas has also acquired the naming rights for the Raptors practice facility at Air Canada Centre, which will now be called the Adidas Practice Court. "The Raptors sponsorship fits perfectly with our global and Canadian NBA programs and further extends our ability to bring exciting new opportunities to basketball fans across Canada," said Steve Ralph, vice-president of sales and marketing at Adidas.

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