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Consumer Impact Marketing merges divisions

Consumer Impact Marketing of Toronto has merged its experiential marketing division with its Launch Brand Marketing division into a single unit under the name Launch. The unit will handle experiential and promotional work for the company's clients. "As clients demanded less fragmentation in their suppliers and a more fully developed role for experiential marketing, we realized that it was time to bring media neutrality and brand activation to a new level," said Shaun McKenna, senior vice president of client service. Launch will be led by vice-president Liesbeth Lenard. She was previously creative and managing director. Craig Belcher, who previously lead the experiential division, has been appointed vice-president of business development for North America.

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