Aegis Media Canada buys Genesis Media
By Adnews Staff
Marketing services company Aegis Media Canada has acquired media agency Genesis Media. No financial details are available. Aegis will merge Genesis with its own Vizeum division. The merged unit, to be called Genesis-Vizeum, will have offices in Toronto, Vancouver and Montreal. Aegis also operates media firm Carat. "This is the first building block in Canada to create the agency of the future," said Aegis Media Canada CEO Jacques Dorion. "We are planning on expanding our operations even further in this market. The Canadian media business is projected to grow significantly in the next few years, particularly in western Canada. Therefore, this market is strategically important to our company's growth. With Genesis Media's depth of experience in CRM, geo-marketing and data analytics, this partnership also expands our company's client service offering significantly."