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Representation roundup

Hearst Magazines Digital Media has signed an online advertising representation agreement with Rogers Media. From Nov. 1, Rogers will be the exclusive Canadian sales agent for Hearst's online properties. These include,,,,,,,,,,,,, and Rogers will sell ads on these sites along side its own properties,,,,,, and The deal will also include cross-promotion of print subscriptions and traffic between websites. "The combined audience of Hearst's globally recognized brands and Rogers' leading consumer brands is a powerful combination that presents an unparalleled opportunity for Canadian online marketers," said Christopher Law, senior director of digital sales at Rogers Media. "With our combined ad inventory, advertisers will be able to significantly increase their reach within our collective content rich websites."

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