White Spot conducts Taste of Thai promotion
Vancouver-based restaurant chain White Spot has begun a campaign to promote its new "Taste of Thai" menu. The campaign began Sept. 24 and will run until the end of the year. It consists of radio, television and print advertising, as well as point-of-purchase materials. The initiative was developed by Wasserman & Partners Advertising of Vancouver. "We have had incredible success with our promotional menus to date and have gone even further with it this time," said Chiyoko Kakino, vice-president of marketing and menu development at White Spot. "We are seeing people's perception of White Spot change and guests are coming back more often. We have been working hard to revitalize our brand and communicate our Fresh Ideas messaging and are finding that there is an increased momentum around the White Spot brand."