Pizza Pizza conducts National Pizza Month campaign
Fast food chain Pizza Pizza has begun a marketing campaign in Ontario and Quebec in support of National Pizza Month. The campaign consists of radio, billboard, transit and community newspaper advertising, as well as in-store signage, online materials and media relations. As part of the campaign, on Oct. 17 each page of the Toronto Metro newspaper will be coloured orange. On that day the chain will also conduct an in-store fundraising campaign for Big Brothers/Big Sisters of Canada.